First impressions count. As that first perception is the most important one in real life, in the competitive world of commerce it has the potential to make or break a brand. Visual identity turns the idea, concept and attitude of brands into visceral visual surroundings that act as primary cues that communicate with the intended audience and consumers — from logos to the manufa...(展开全部)

“This important and riveting book could change—and perhaps even save—your life.” —Daniel Gilbert, author of Stumbling on Happiness Making the right medical choices is harder than ever. Whether we’re deciding to take a cholesterol drug or choosing a cancer treatment, we are overwhelmed by information from all sides: our doctors’ recommendations, dissenting expert opinions, conf...(展开全部)

斯蒂文·C·海斯（Steven C.Hayes ）博士是接纳承诺疗法（ACT）创始人；语境行为科学（CBS）奠基人；关系框架理论（RFT）创始人；美国内华达大学心理学系终身教授/博士生导师国际语境行为科学协会（ACBS）终身主席；美国行为和认知治疗协会（ABCT）前主席；美国心理学会行为分析分会（APABA）前主席；已出版44本著作，发表近600篇科学论文，2次登上TED演讲台。 斯宾斯·史密斯（Spencer Smith）：自由作家和编辑。现居美国加利尼利亚。

What if right now, reading these words, you suddenly realized that you were actually dreaming - and that in this domain you could do anything imaginable? That is what it's like to dream lucidly, teaches Stephen LaBerge. In this new book/CD, he teaches his simple, proven methods for becoming fully conscious in the dream state.. with expert instruction gleaned from LaBerge's 20 y...(展开全部)

David Sedaris plays in the snow with his sisters. He goes on vacation with his family. He gets a job selling drinks. He attends his brother's wedding. He mops his sister's floor. He gives directions to a lost traveler. He eats a hamburger. He has his blood sugar tested. It all sounds so normal, doesn't it? In his newest collection of essays, David Sedaris lifts the corner of or...(展开全部)

David Sedaris plays in the snow with his sisters. He goes on vacation with his family. He gets a job selling drinks. He attends his brother's wedding. He mops his sister's floor. He gives directions to a lost traveler. He eats a hamburger. He has his blood sugar tested. It all sounds so normal, doesn't it? In his newest collection of essays, David Sedaris lifts the corner of or...(展开全部)

Known as the father of the new science of positive psychology, Martin E.P. Seligman draws on more than twenty years of clinical research to demonstrate how optimism enchances the quality of life, and how anyone can learn to practice it. Offering many simple techniques, Dr. Seligman explains how to break an “I—give-up” habit, develop a more constructive explanatory style for i...(展开全部)

Most eight-year-olds are about five times as tall as this book . . . but only half as tall as an ostrich, which is half as tall as a giraffe . . . twenty times smaller than a California Redwood! How do they compare to the tallest buildings? To Mt. Everest? To stars, galaxy clusters, and . . . the universe?

Your voice provides biometric data. How are marketers using it to manipulate you? Only three decades ago, it was inconceivable that virtually entire populations would be carrying around wireless phones wherever they went, or that peoples’ exact locations could be tracked by those devices. We now take both for granted. Even just a decade ago the idea that individuals’ voices cou...(展开全部)

This is the brand new edition of Paul Harris' very popular Improve Your Sight-Reading Piano series The covers now contain US levels Now more than ever, the ability to sight-read fluently is an essential part of the pianist's training, whether playing alone, as an accompanist or with ensemble. This workbook is designed to help overcome the nerves that can cause sight-reading ...(展开全部)